MKFM began broadcasting on 2 July 2011 on 107FM in Milton Keynes as part of a 28-day restricted service licence. A campaign was launched with the slogan 'On a mission to bring local radio back to Milton Keynes', with listeners asked to support the station's bid for a full-time FM licence. The station continued the campaign with further trial broadcasts in December 2011, July 2012, December 2012, May 2013, and December 2014 on 107FM. MKFM’s philosophy is grounded in providing a truly local radio and online service for the people of Milton Keynes. MKFM’s target community is at the heart of everything our organisation does, and we regularly receive and action feedback we receive from our target community. MKFM is proud of Milton Keynes and the fantastic charities, community groups, sports teams, and businesses that are based here, and we help to celebrate their achievements. MKFM does not just report what is happening in our community; we help to shape it. We are not afraid to stand up for our community and call out what we think is wrong. MKFM is a not-for-profit organisation; every penny we receive is reinvested into providing our vital service for the people of Milton Keynes. Why should you advertise with us? MKFM delivers results - get your business in the ears, social media feeds and lives of our listeners! MKFM reaches more people in Milton Keynes than any other local media organisation. MKFM is much more than a radio station; we engage with people on the radio and also through social media and on the streets, attending local events week in, week out. If you're thinking of buying advertising for your business anywhere in the city, here are some questions you should ask the person selling first... 1. Will your adverts be heard across Beds, Herts and Bucks as well as in Milton Keynes? We broadcast on DAB Digital Radio to a potential audience of 2 million people, as well as on FM to the Milton Keynes area. Advertising on MKFM means your advert will be heard across the region. 2. Will they include coverage on social media pages? We have a number of packages that enables us to use our social media in creatives ways to ensure the maximum exposure for your business. MKFM has more likes on our Facebook page in Milton Keynes than any other media organisation - and that's a fact! 3. Will they give you coverage on their website, including a dedicated page that's accessed via their front page? Well we do - and as MKFM.COM has an excellent Google ranking, your page on our website will support your existing online presence as well as backing up your radio campaign.